Main Street Success
BUTO is excited to announce the launch of Main Street Success—a self-paced business education series of carefully curated video modules designed to assist Black-owned and legacy businesses along Toronto's main streets. By providing essential knowledge and strategies, we aim to support these businesses in overcoming challenges and achieving sustainable growth.
Let’s work together to show what can be done when the power of community meets entrepreneurship!
What are these modules about?
Main Street Success Business is a 7-part video series aimed at main street entrepreneurs, especially in culturally significant areas like Little Jamaica. Created by Black Urbanism TO (BUTO) and the Black Entrepreneurship Alliance (BEA), it provides practical, accessible, and culturally relevant business education for Black-owned and community-focused businesses.
Why we created this series
We developed this program to support businesses on Little Jamaica's main street, a historic Black cultural area facing challenges like construction, reduced foot traffic, and rising rents. Unlike traditional programs, we focus on the unique needs of Black-owned, community-focused businesses, offering culturally aware education and practical tools for immediate use. The Main Street Success modules not only aid Little Jamaica but also benefit the broader Black business community by addressing common issues and offering actionable insights.
Main Street Success Overview
Click any image below to watch the module.
Module 1: Laying the Groundwork
Before you open your doors, you need a plan ... and paperwork. We’re diving into business plans, identifying your ideal customer, and what legal steps you actually need to open your doors.
Module 2: Finding Your Place
Your location isn't just an address it's a strategy. But where are you setting up shop? This module breaks down one of the biggest decisions a storefront owner can make—choosing the right location.
Module 3: Financing Your Business
Capital is one of the biggest challenges for storefront owners, especially in communities where access has never been equal. This module breaks down the essentials of managing your money with clarity and confidence.
Module 4: Building Your Brand + Marketing
Your brand is more than your logo. It’s how people feel when they walk into your space. Learn how to create an identity that reflects your business values and builds community trust.
Module 5: Operations + Growth
Running a storefront is more than opening your doors. It’s about what happens every single day. This session breaks down what it really takes to keep your business steady and sustainable.
Module 6: Navigating Challenges
In Canada, over 50% of new businesses close within 3-5 years. Understand how you can prepare for disruption, adapt to economic shifts, and stay resilient through uncertainty.
Module 7: BIA Governance
Business Improvement Areas (BIAs) can unlock new opportunities for your business. From advocacy and grants to collective marketing and neighbourhood investment, knowing how they work is key to success.
Contact US!
Please complete our contact form and one of the BUTO team will follow up with more information.